Intro Info

UX vs UI vs Product Designers?

if you're independent or working at a small place, you're pretty much all of these at the same time
these terms are often used really loosely

person responsible for making things
- visual themes, fonts, colors, consistent icons, etc. --- things you see on the page
don't really have the testing phase
more like traditional design --- get it done and get it out there

all the things from UI, plus you're looking at the brief and the users and building for that specifically and testing it
user is the focus
stay within guidelines given for budget or by the production designer, etc.

generally more responsibility
on a team, more managerial => only at larger companies
work with clients, engineers, UI designers, UX designers etc.
has a global sense of the project from all the different teams and making sure it all works together --- timeline, budget, clients happy, etc

have to make sure get the brief right --- often clients haven't done much UX and don't know exactly what they need
brief sections:
- Header
- Project Name
- Project Description
- Who is this for?
  - build out a persona for the users
- Feature List (Product Requirements)
  - the unique stuff, not things like 'About' section, 'Homepage', etc.
- Competitors & Product Inspiration
- Deliverables
  - wireframes - basic mockup for client approval
  - high fidelity - has all the colors, fonts, images, etc. ---looks just like the final project
  - user testing
  - usability report --- make any necessary changes based on this info
  - UI assets for developers --- images, code, icons, symbols, etc for them to build the site/app
  - Not Included --- just so it's clear for the clients what isn't included
- Cost
  - set price for what's covered in the deliverables, and an hourly rate for anything additional they request
- Timeline/Deadline
  - update as you go and things get pushed back so the client knows what the current timeline is through all stages
user personas --- made after some research
- give a name, age, job, and location
- description
  - details of user's life
  - things about them that are relevant to the project and/or type of person they are
  - what the user wants/needs from the product